Who we are
We are a group of lifelong fitness advocates who are passionate about promoting a better quality of life through exercise and self-discipline. Regularly participating in a diverse range of athletics ranging from obstacle course races to coaching youth sports, we have seen firsthand the transformative power of physical activity and want to share in enhancing the experiences of others. In our own journeys we sought beyond strength to establish routines and later habits that would instill discipline and provide an endless reserve of self-fulfillment. Our hope is to pass along the knowledge that we’ve amassed thus far to others who seek the same. “How do I know what I don’t know?” The solutions that we are experimenting with are asking questions among your peer group interested in the same subjects that you are interested in or may feel that you don’t know enough about to affect your growth in that area. Be open to new ideas and perspectives, be willing to challenge your beliefs, be patient, and don’t be afraid to make mistakes. Our team are products of the above experimental solution, and we are eager to learn from your experiences as well. Whether you're a seasoned athlete or starting out, we’ll strive to help you find the equipment and resources necessary to assist you in achieving your personal goals and get you on the road to living your best life.
Why we're here
When we first made the decision to get seriously involved in fitness, we kept running into the same issues with buying supplements and equipment. “Why is it so expensive?”, “Why are they advertising something they do not sell?”, and “I’m only here for assistance with my goals! Stop trying to sell me on cookie-cutter programs and nonsense equipment.” And it went on like this for a while. After a while our gym memberships seemed pointless if we couldn't get the equipment, supplements, and program resources we needed improve ourselves. After a while, more seasoned gym-goers that we used to exchange pleasantries with would approach and in conversing with us, divulge their secrets to success and we were eager to take notes. Some of their "tricks of the trade”, although helpful, were a bit tedious. However, the lessons we learned from the Godfather’s in the gym heavily influenced our decision to open our own fitness equipment store. We’ll only advertise and sell what our customers are looking for without a primary focus on profit. This way we can build a rapport and trust with those same customers and continue to do business in the same fashion we would’ve liked for a company to conduct business with us all those years ago. Our featured newsletter, "The Stash" will not contain the latest celeb gossip, only guidance dedicated to fitness, health, and mastery over oneself. Feel free to contact us directly at support@primitiveexcellence.com.
Mission
At Primitive Excellence, forged from lessons learned and a desire to better ourselves, we're not just about selling fitness gear. We're dedicated to offering quality equipment and resources tailored to your personal journey, ensuring every athlete, novice or seasoned, can embrace the transformative power of physical activity without the distractions of irrelevant products or fleeting trends. We believe in genuine connections, fostering a community where everyone's experiences are valued and shared.
Vision
Envisioning a world where the pursuit of fitness is both accessible and personalized, we aim to be the trusted companion for all on their health journey. Guided by the wisdom of seasoned athletes and a commitment to genuine interactions, our aspiration is to redefine the fitness shopping experience – where transparency reigns, trust is mutual, and mastery over oneself is the ultimate achievement.
